Originally capitalism came from the Enlightenment, in the pursuit of freeing the individual from the control of church, nobility, and family. WHY THIS BOOK?Ĭapitalism has failed to deliver on its promise that it would create an economic system of freedom and prosperity for all. From that experience I have been involved in many of the capitalist design practices mentioned in this book.
I have worked under a boss, as a freelancer, I have run my own business, and have taught in design schools on several levels. I have made activist campaigns, annual reports for banks, and interfaces for consumer websites. I have worked in advertising, branding, infographic design, social design, speculative design, and critical design. Another reference point is my own twenty years of work experience as a graphic designer. Thinkers from sociology, economics, social geography, critical theory, and anthropology are consulted for the theoretical foundations. The search starts by finding the origins of the current economic system, and how design has come to be so intertwined with it. The focus is on graphic designers, but this perspective could also extend to other disciplines. I spent the last three years trying to answer the question if ethical graphic design can exist under capitalism.
FALLOUT SHELTER OPTIMAL LAYOUT 2016 FULL
The feeling that no individual or collective can change anything until either dystopian or utopian fantasies of total collapse or full transformation, respectively, are realized. It seems that three centuries of this dominant economic system has paralyzed our ability to imagine alternatives. Through its anti-capitalist critique, graphic design has become more, not less entangled with capitalism. A long line of designers have critiqued capitalism, from the First Things First manifesto in 1964 all the way back to William Morris (1834–1896). A HISTORY OF DISSENTĪpathy befalls many graphic designers when trying to imagine a design practice outside of capitalism. Six radical graphic design collectives are featured that resist capitalist thinking in their own way, inspiring a more sustainable and less exploitative practice of graphic design.
FALLOUT SHELTER OPTIMAL LAYOUT 2016 PROFESSIONAL
The book features designed objects, but also examines how the professional practice of designers itself supports capitalism. It seems design is locked in a cycle of exploitation and extraction, furthering inequality and environmental collapse.ĬAPS LOCK is a reference work that uses clear language and visual examples to show how graphic design and capitalism have come to be inextricably linked. Even strategies such as social design and speculative design are easily appropriated to serve economic growth. Capitalism could not exist without the coins, banknotes, documents, information graphics, interfaces, branding, and advertising made by graphic designers.
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